Skip the modernistic stuff and go with a bit of old school class instead.

Skip the modernistic stuff and go with a bit of old school class instead.
I have a complex relationship to organizing my life and all the to-do items that inevitably follow. The problem, I think, is that I haven’t yet found the “ultimate” To-Do interface to work with. And if it isn’t perfect, I just end up not using it. Currently I have notes spread out all over the place – with some stuff written down on my Sony Ericsson’s Notes application, random text documents, scribbled notes in the Dashboard, Gmail’s To-Do and also saved drafts in Gmail.
I need to gather these under one umbrella. I signed up for TeuxDeux and thought I’d give it a go. There’s always the risk of servers going down, or something similar, rendering you unable to access your account. But I guess that comes with the territory.
I guess I should just get myself an iPhone and I would be pretty much sorted with the mobility as well.
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Just wanted to drop a quick note to tell you to check out the new Hamel site! I’ve also added the project to my portfolio.
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Pfizer has got the help of Siegel+Gale to provide a face lift for the company, and it works pretty well. I think this reworking fits perfectly in between a minor, “unnecessary” change and an overworked make over. It’s different, but at the same time, most people won’t notice. And that’s the beauty. It’s not something that people will have to re-familiarize themselves with. They already know what it is, but the change that Pfizer wants to show is subtly put into their conscience at the same time. Brilliant. The tilt of the oval, together with the new typography, are small changes but together they create a new, much needed depth to the company. I’d say this is a first class example of good rebranding, anno 2009.
Brand new has, as always, more on this.
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